STUDIO EAST

co-founding / concept / graphic and webdesign / imagery / event

imagery / shot in Bonn, Germany in September 2018





in the end of 2019 i co-founded studio east. GILLIAN EAST, tatto artist and illustrator from cologne, JANA MAIWORM, LOUISA ESCH and me wanted to break with the concepts of a usual tattoo studio.

STUDIO EAST is a space where expression meet, where design, art and tattoo work interfers and merges. a space to experiment and for us an opportunity to discover the process of founding a studio - including a website, imagery, and applied graphic design which was mainly my part. i also shot the image photographs and was part of the image video conception.





IMAGERY SHOOT

we not only wanted to create the actual space and studio, we also wanted to create a space on another level, a feeling of community, you want to be part of to exchange ideas, collaborate, have fun and create.

as a first collaboration project we therefore decided to create an image video and photographs. without any previous experience, we organised the whole day, collaborated with lisa speer for hair & make-up, invited the models and of course cared for food & drinks. it was definitly one of the most intense but also fun production days so far.

here are some behind the scene scenes:

outfits / hair and make up



THE STUDIO

for the interior of STUDIO EAST gillian worked together with dagmar. they took care of choosing the furniture and turning the previously empty space into a tattoo studio that can also be used as an art space to work and exhibit.






THE OPENING AND VERNISSAGE

as we wanted the studio to be more than a normal tattoo studio, we merged the opening with a vernissage in collaboration with the 7 female, cologne based artist marie stremmel, nectar, madeleine sahl, natalie honeck and three of us.

thanks to everyone who joined us for this special night - it was a blast!


impressions / opening & vernissage STUDIO EAST, Oktober 2018
captured by Hanna Freres



UNHIDE

on this occasion, i first exhibited unhide in public. as my work is tidely connected to outside surroundings, i exhibited in the loggia, projecting the video from behind on transparent paper screens. this was a poetic ciation on the way i used to work - catching the shadows as projection on transparent paper - and a way of installing the video that somehow closed the exhibition space but at the same time established a connection to the garden. 



little bad quality insight / videoinstallation UNHIDE



SPREAD THE WORD! 

for the opening and vernissage, i was in charge of creating the save the date and invitation cards we sent out as well as other media to spread the word. i started of with large scale posters that were then printed and cut into the final save the date cards.


the posters



the cuts



for the invitation cards, that we used as an email banner and printed versions, we wanted a combination between a preview of the exhibiting artists as well as the imagery we shot for studio east. 






INSTAGRAM

for our instagram account @_studio.east we also created announcements, which introduced every artist exhibiting. 


 THE WEBSITE

i started making the website without any previous knowledge about webdesign. i chose a very simple, look to shift the focus on the imagery and the graphic elements. the font i chose became the corporate typeface of studio east used for all visual communication platforms.

visite the website (currently not running so smooth - in the fixing)



SPECIAL ABOUT THE PROJECT IS ALSO THAT ONLY WOMEN WERE INCLUDED IN ITS EXECUTION. BEHIND THE CAMERA, EXHIBITING, EDITING, ORGANISING, CONCEPTING - EVERYTHING! #womeninproduction